Success in Mobile market needn’t translate success in DTH segment. Its not that simple nor they can assume that success is given. Look at google, being the world leader in search engine and given the fact that people spend lot of time on their google.com page, they could’t beat hotmail/yahoo in email market, couldn’t beat ebay in auctions/paypal market, couldn’t beat myspace/facebook in social networking areana.
Likewise, Reliance will also not be able to repeat the success story in DTH.
First of all, Reliance Big TV doesn’t offer anything special on the platter for existing DTH customers on DishTV/Tata Sky to switch over. Secondly, Reliance Big TV will not be able to move analog/digital cable customers onto DTH as costs wise DTH platform cannot beat them. Thirdly, Reliance Big TV is so over confident that they didn’t hire a brand ambassador like Shah Rukh or Aamir Khan.
With Videocon and Bharti on their way to DTH, Reliance Big TV is all set for a rude shock in amassing the required number of subscribers to achieve their break even target. With the above things in context, if Indian Government approves HITS platform clearly WWIL former siticable will walk away with customers sitting on the fence still deciding between analog and DTH technology.
Reliance, Bharti or Videocon has to acquire or partner with existing players to reach their own targets and also make this segment profitable.
I see, Sun’s DTH and Zee groups Dish TV, WWIL as clear acquisition targets for Reliance, Bharti companies.
The more they wait the ugly the competition will become and driving their acquisition costs.
Entire Zee group can be up for grabs by Bharti as this aquisition can pit against Reliance in Telecommunications space, entertainment space as well as cable segment.
At the very least, Reliance can go after entire Zee group or just cable business.
This is just my speculation and am watching this space with extreme caution and curiosity.
Let us see the what happens.
Filed under: Finance India, India blogs, Indian Bloggers , BHARATHI DTH, Bharati DTH, bharthi DTH, Bharti Acquires DISH TV, Bharti DTH, Big TV, dish tv, DTH, Reliance Acquisition targets, Reliance BIG TV Acquires DISH TV, siticable, tata sky sun tv, Videocon DTH, videocone DTH, wwil
Hi Readers,
I just wanted to share my worst experience with “Reliance BIG TV” DTH Service.
First of all I request everybody not to purchase “Reliance BIG TV” connection.
Well, to start with I have taken BIG TV “Set Top Box” on 31/Aug/2008 “Invoice No. 0101038073″ from one of the Main Web World, Mehdipatnam Branch (Hyderabad).
I think initially as a company while selling the product, web world person has to inform me about all the future requirements from my side, but they have not given any kind of information.
Actually, one Work Order ID is required in order to have installation for BIG TV, that we can get after calling customer care of BIG TV.
But because they have not informed me that I hvae to call Customre care, it was delayed for 2 days, and by chance I called c.care for some other reason on 02/Sep/2008 and got my work order ID.
Even after having my work order ID, I have not recieved any call from the Installation team for Installation, I raised complaint for the same also for so many times, but none of any use.
Almost everyday for more than 1.5 hours I was calling c.care for any kind of solution and spoke to around more than 12 c.care representatives, to name some of them are :- Sheetal, Usha, Bhaven, Ganesh, Priya and so on and escalated the same issue to some of the senior members as well they are:- Rahul and Bhuvneshwari.
Everybody was saying the same thing repeatedly “we are sorry for the inconvinience caused, it will be done asap……etc…..”.
Till today, i.e. 12/SEP/2008 more than 12 days after purcahse of STB, I am still waiting for the installation…..??? and still have no update….
One more intersting thing, I called c.care to ask “is it possible to return the STB because of bad services”, the representative straight forward answered “just go to the web world and return back the STB, they will refund the money”, they people are not even concerned about the problem and reason why I asked to return it back.
Finally, I request everybody again PLZ PLZ PLZ never go for “Reliance BIG TV”, only name is BIG, everything else is small.
For any kind of details or assistance you can reach me at “09966222601″ or “akhilesh.davim@gmail.com”.
Go for TATA SKY, DISHTV or SUN DIRECT, but not for BIGTV…….!
Have a Good Day,
Akhilesh Gupta,
+919966222601